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Insights

Thoughts on commerce.

On agency relationships, replatforming, and the patterns that separate brands that scale from those that stall.

16 December 2025

Why Discovery Phases Fail Scale-Ups (And When They're Actually Worth It)

Scale-ups often pay six figures for "Discovery" phases that simply tell them what they already know. This is the "Learning Tax." Here's why applying enterprise-grade frameworks to agile leadership teams creates friction, not clarity.

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11 December 2025

Why Your Portfolio Brand's Digital Operation Is Stuck (And Where I Usually Find The Problem)

Growth stalled post-acquisition? It's usually infrastructure, not strategy. The three hidden risks in PE portfolio brands: Technical Fragility, Knowledge Concentration, and Data Confusion.

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10 December 2025

Why Replatforming Projects Drift (And How Governance Fixes It)

Replatforming projects don't fail because of bad technology. They fail because nobody says 'No' to scope creep. Here's how to govern your build.

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8 December 2025

Why Your £50k/Month Agency Retainer Feels Like It's Doing Nothing

Most agencies aren't dishonest. But they are human. Here's how to audit the relationship and know whether to stay, renegotiate, or move on.

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