Carefully considered, exclusively accessible · One new brand a quarterOne new brand a quarter
Mark Leach · eCommerce consultant

Everything has an ROI. That’s the problem.

I’m an eCommerce consultant, and I work at board level with consumer brands between £20M and £150M. A hundred initiatives will cross your desk this year, each with a business case attached. Your business has the capacity to do five of them well.

Shop services
Services · 5 items Fixed prices · Board level · UK
The Clarity DiagnosticCC 004 · £15,000 · Fixed · Four to six weeks
Board SessionCC 003 · £3,500 · Fixed · One day
AdvisoryCC 005 · From £8,000 a month · One seat · Q1 2027
SessionsCC 006 · By invitation
The Clarity IndexCC 001 · Complimentary · Two minutes
The thinking

The argument, in three lines.

01

Why it is that smart businesses so often focus on solving the wrong problems.

02

Why AI makes that failing so much more costly, and, correspondingly, why smarter diagnosis makes decisions cheaper.

03

How leaders build the discipline of diagnosing before accelerating into their own and their teams’ decision-making.

A consultant, or an agency

An agency sells you hands. I sell you the decision about where to put them.

Most brands at this size already have an agency, sometimes three, and the agencies are usually fine. What’s missing is someone in the room who doesn’t earn more when the scope grows. I don’t sell software, I don’t run a delivery team that needs feeding, and the advisory has an end agreed before it starts.

Twenty years on both sides of that table, running eCommerce P&Ls at brands like Missguided and building an agency that sold to Brainlabs, is how I know where each side hides its problems.

How I work, and what it costs

Proof

The brief was not the problem.

01Board nervous about a £300,000-plus replatform decision, three agencies pitching three different answers. Led discovery and governance.+8% conversion · +12% AOV
02A fashion brand asking about site speed and an app contract. The real problem was simpler: they’d outgrown their vendors and were renting capability they should own.$600k a year eliminated
03Major transformation for an eight-figure consumer brand, where the product data underneath couldn’t carry the ambition. The harder play was the right one.Zero trading days lost

In the rooms at Abbott Lyon · ARNE · Travel Counsellors · Lakeland · Card Factory

“Mark is a true expert in eCommerce. I’ve experienced how he accelerates growth and builds strong teams. He remains a trusted advisor of mine.”

Gareth Jones · Chairman, Abbott Lyon

“I can honestly say Mark is the most knowledgeable person I have met when it comes to conversion, customer journey improvements and all things digital.”

Paul Masters · CFO
CC 100 · Look Again · Hardback, 2027

How to find the advantage AI can’t give you.

A book about why businesses misdiagnose what is holding them back, and why AI makes the quality of that diagnosis more important than ever. Hardback, 2027.

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Thoughts · Latest

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The first call

Thirty minutes is enough to know.

We talk about where the business is and what needs to happen next, and you get a straight answer on whether I’m the right person for it.

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