The Clarity Diagnostic
You leave knowing the five moves that matter, and which one to make first.
Four to six weeks of the three questions, applied with discipline, and you leave with a decision rather than a report.
Fixed fee · £15,000 · No pitch hiding in the deliverable
When you need it
The decisions are getting bigger. The confidence isn’t.
The Clarity Diagnostic exists for high-growth consumer brands, typically £20m to £150m, where a good team is executing hard and nobody is certain it’s against the right things. It tends to get called at four moments:
- “The investment has landed.” New capital, new expectations. The plan it funds needs to be the right one, because you only get to spend it once.
- “Growth has flattened and nobody can say exactly why.” Plenty of theories, plenty of dashboards. No diagnosis.
- “The board is asking what the AI plan is.” And the honest answer is that there isn’t one yet, because nobody’s sure what it should be for.
- “We’re being pitched solutions weekly.” Every vendor has an answer. What’s missing is the question.
How it runs
Three questions, in order. The order is the method.
The honest diagnosis. Data, tech, team and trading, interrogated until the picture stops flattering anyone. Most brands discover they know less than they thought in some places and far more than they realised in others.
The shape underneath the symptoms. This is where the brief usually gets corrected, because the thing you hired us for is rarely the thing that’s holding you back.
The five commercial moves that matter for the next twelve months, ranked, costed and argued for in a room with your board. Not a hundred slides, a decision.
What it costs
£15,000. Fixed, with no extensions and no surprises.
Set against the cost of guessing:
A mis-hire at director level
£120,000
A replatform that shouldn’t have happened
£500,000
A year of agency spend pointed at the wrong problem
You already know
The diagnostic exists so those decisions get made once, correctly. Most consultancy is designed to be needed again. This is designed to be finished.
Proof
The brief was not the problem.
“Can you look at site speed, and this app contract?” A fashion brand, growing fast, asking the wrong question. The diagnosis found something simpler: they’d outgrown their vendors and were renting capability they should own. $600k in annual fees eliminated, payback inside twelve months.
“We’d like a theme refresh.” A consumer brand with eight-figure trading and bigger ambitions. The diagnosis found the product data underneath couldn’t carry them. The harder play was the right one. Transformation delivered, zero trading days lost.
What happens next
Most brands take the play and run it themselves.
That’s the point. The deliverable is built to work without us, which is exactly why some brands ask us to stay close afterwards, through advisory. There’s no obligation either way, and no pitch hiding in the deliverable.
Get started
Start with a conversation.
Thirty minutes is enough to know whether the Clarity Diagnostic is the right move. It’s usually also where the room starts to shift.