The Clarity Diagnostic
£15,000 FixedYou leave knowing the five moves that matter, and which one to make first.
Four to six weeks, ending in a decision rather than a report. Bound and numbered, because it is meant to be kept.
Consumer brands selling direct, between £20M and £150M, with a board that wants a decision rather than a deck.
If there is one decision rather than five, the Board Session is the smaller thing.
£15,000, fixed. No extensions and no day-rate meter running.
Invoiced on agreement, after the call.
The bag takes no payment. It books a thirty-minute call.
Three questions, in order.
The diagnosis. Data, tech, team and trading, interrogated until the picture stops flattering anyone. Most brands discover they know less than they thought in some places and far more than they realised in others.
The shape underneath the symptoms. This is where the brief usually gets corrected, because the thing you hired me for is rarely the thing that’s holding you back.
The five commercial moves that matter for the next twelve months, ranked, costed and argued for with your board. A decision on one page rather than a deck.
The decisions in front of a board have got bigger over the last five years.
I rarely meet a director who feels more certain about them than they used to. The Clarity Diagnostic exists for consumer brands between £20M and £150M where a good team is executing hard and nobody is certain it’s against the right things. It tends to get called at four moments, and each one starts the work in a different place.
£15,000. Fixed, with no extensions and no surprises.
I bought an HD DVD player in 2007. It was the better machine and it lost anyway. Boards make the same bet on platforms every year for a great deal more than I paid. The Diagnostic costs £15,000 and takes six weeks. Its job is to have that argument once before the money moves.
Most consultancy is designed to be needed again. This is designed to be finished.
The brief was not the problem.
“Can you look at site speed, and this app contract?” A fashion brand, growing fast, asking the wrong question. The diagnosis found something simpler: they’d outgrown their vendors and were renting capability they should own. $600k in annual fees eliminated, payback inside twelve months.
“We’d like a theme refresh.” A consumer brand with eight-figure trading and bigger ambitions. The diagnosis found the product data underneath couldn’t carry them. The harder play was the right one. Transformation delivered, zero trading days lost.
Most brands take the play and run it themselves.
The deliverable is built to work without me, which is exactly why some brands ask me to stay close afterwards, through Advisory. There’s no obligation either way.