Centre Channel

Centre Channel · Commercial intelligence

Clarity.

For high-growth consumer brands drowning in advice. I find the one signal that moves the business, and stay in the room until it lands.

How I work About Mark

Why Centre Channel

In any sound system, the centre channel carries the dialogue. It cuts through everything else to the one thing that matters. The conversation.

The problem

You are not short of advice. You are drowning in it.

i

Agencies that present beautifully and deliver vaguely, and no independent way to tell which is which.

ii

A board that knows digital matters but cannot pressure-test the plan in front of it.

iii

A team with the ambition to grow and no clear read on where the next pound should go.

I sit on your side of the table and tell you which of it is signal.

How I work

Three ways in. One signature.

01 The Commercial Diagnostic A clear read on where the growth actually is, and what is just noise. Findings, benchmarks, and the few moves that matter. From £15k →
02 Fractional Director I stay in the room. Independent oversight of your agencies and team, until the investment actually works. Retained →
03 Board Briefings The signal your board needs, translated out of the jargon and into the decisions in front of you. By arrangement →

Track record

20+Years in digital commerce
7-figAgency exit to Brainlabs
100%Client retention
#1App Store ranking delivered

Selected engagements  ·  Abbott Lyon   ARNE   Lakeland   Missguided

About

I have been on both sides.

I have run digital teams, and I have sold agency services. So I know when you are getting value and when you are being oversold. My job is to help you invest wisely, not spend more, and to stay until it works.

You are the one growing the business. I am the one who has walked this road before, and got lost on it often enough to know the way.

The book

Signal.

The brands winning with AI didn't start with AI. They started with clarity.

A book on finding what matters, in any environment. Coming soon.

Join the list

Let's talk

Tell me what is keeping the board up at night.

First conversation confidential. A clear answer within 24 hours.

+44 7429 164 215