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Initiative Canvas
The Opportunity
What's the idea and why is it exciting? What does it let us offer that we can't today?
Who Is It For
Which customers will love this? What occasion, gift type, or style does it serve?
Why Now
What's driving the timing? A season, a trend, a capability we've just unlocked?
Open Questions
What do we still need to figure out before going further?
The Customer Experience
Walk through the journey. How does someone discover, choose, personalise, and receive this?
What We Know
What evidence, insight, or experience gives us confidence this will land?
What We're Assuming
What are we taking on faith? What should we test before committing?
First Version
What's the simplest version we'd be proud to launch? What can wait for later?
What's Involved
Rough size. Key dependencies across product, web, ops, and fulfilment.
How We'll Know It Worked
What does success look like? 1–3 things we can measure.
Spark
Anyone starts. Fill in what you know, bring gaps to a 30-min session together.
Shape
Product + Web/Ops together. Flesh out the experience, evidence, and assumptions.
Scope
Agree on a first version, what's involved, and how we'll measure success.